Factors.ai
For B2B marketing and sales teams

Turn More of Your Marketing Spend Into Closed Deals by Spotting Which Companies Are Ready to Buy, Putting Your Ads in Front of Exactly Those Accounts on LinkedIn and Meta, and Telling Sales Who to Contact and Why.

We show you which accounts are ready to buy, put your ads in front of them automatically, and give sales the full story before they reach out, so your budget turns into pipeline instead of leaking out through ads shown to the wrong companies, cold calls with no context, and channels you can't prove are working.

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★★★★★4.5 stars Trusted by 1,000+ GTM teams SOC 2 Type II certified

What you get with Factors.ai

01

A live list of accounts ready to buy

Factors.ai ranks your target accounts by real buying activity: website visits, content, ad clicks, and third-party research. Your team focuses where deals are most likely to close.

02

The person, not just the company

See who is behind the activity, like Sarah, the VP of Marketing, checking your pricing page twice this week, so sales knows exactly who to contact.

03

Ads that follow your warmest accounts

Your hottest accounts sync to LinkedIn and Meta automatically and update as scores change, so your budget goes to the companies most likely to buy. Descope saw a 25% increase in LinkedIn ads ROI.

04

Sales calls that start warm

Before reaching out, reps see every page visited, ad seen, and piece of content read, right in your CRM. Squadcast saw a 30% increase in average deal size.

05

Proof of what actually drives revenue

First touch, last touch, and influenced attribution side by side, so every channel gets credit for what it did and you know where to spend next.

Here's everything Factors.ai does for you

01 / 06

Scout, your AI copilot

Ask questions and take action on your account data, from intent to revenue. Use it inside ChatGPT, Claude, Gemini, and other AI tools through Factors MCP.

02 / 06

Website visitor identification

Find out which companies and people visit your site, and get alerts the moment a target account lands on a key page.

03 / 06

Intent capture and account intelligence

Website, ad, content, and third-party buying signals combined into one score per account, so you always know who is in-market.

04 / 06

LinkedIn and Google Adpilot

Launch and manage ads aimed at your best-fit accounts, with audiences that update themselves as accounts heat up.

05 / 06

Sales intelligence

A full timeline for every account, delivered where reps already work, so every call starts with context.

06 / 06

Attribution and analytics

See how every channel moves accounts from first touch to closed deal, all in one place instead of across multiple platforms.

Case study: AudienceView
$45K
deal identified and closed in just 15 days
15%
of Q4 2024 pipeline generated through Factors.ai
"We were able to identify and close a $45k deal in just 15 days. This was a big win we would've missed if it weren't for Factors."

"Before Factors.ai, we struggled to show targeted LinkedIn ads to the right audience. We had no data-driven way to segment accounts or leverage intent signals effectively."

Saurabh Wahegaonkar
Demand Gen Lead, AudienceView

The ABM teams who switched haven't looked back

35%
pipeline influenced by G2 and Factors at Upflow
2.5x
surge in sales email engagement at Everstage
25%
increase in LinkedIn ads ROI at Descope
30%
increase in average deal size at Squadcast

"Thanks to Factors.ai's intent signals, Q1 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads."

Aashima Lamba
Sr Manager, Demand generation, Upflow

"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

Pinja Dodik
Head of marketing, Swarmia

"Since our sales team started using intent signals from Factors, conversations got easier: no resistance, no time wasted on context."

Guneet Singh
Sr. Product Marketing Associate, Squadcast

"Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel."

Daniel Michan
Senior head of digital marketing, Akeyless

"Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who's engaging and why."

Shane Poyar
Growth marketing and ops, Descope

"With Factors.ai, we're no longer in the dark. The data consolidation is like magic, no more juggling multiple platforms."

Anirhudh Sridharan
Lead, Pipeline Marketing at Everstage

Frequently Asked Questions

What does "intent data" actually mean in ABM and how does it help my sales team take action?+

Intent data tells you which of your target accounts are actively researching problems you solve, right now, before they fill out a form or talk to anyone. Factors.ai pulls these signals together across your website, ads, and third-party sources and surfaces them as a clear priority list for sales. So instead of "Company X visited our site," your rep gets "Company X has visited your pricing page three times this week, engaged with your LinkedIn ad, and is researching ABM tools. Here's who to contact."

We have a tight ICP of about 1,000 target accounts. Can Factors.ai tell us which ones are actually in-market right now?+

Yes, and that's exactly the use case Factors.ai is built for. Rather than treating all 1,000 accounts the same, Factors.ai scores them based on real engagement signals: website behavior, content consumption, ad interactions, and third-party intent. The result is a live, ranked list of accounts showing the most buying activity so your team focuses energy where it's most likely to convert.

Can Factors.ai track when a specific named account visits a specific page, like our ABM landing page built just for them?+

Absolutely. You can upload your target account list directly into Factors.ai and get notified the moment any of those accounts show up, whether it's your homepage, a personalized landing page, or your pricing page. It's account-level precision, not just anonymous traffic data.

When our SDRs reach out to a target account, can they see if that account has already been engaging with us on our website or through ads?+

Yes, and this is one of the biggest wins teams see with Factors.ai. Before an SDR makes a call or sends an email, they can pull up a full account timeline: every page visited, every ad impression, every content piece consumed. That context turns cold outreach into a warm, informed conversation and it shows up right in your CRM.

Can we sync our hot account list to LinkedIn and Meta to run ABM campaigns across both platforms simultaneously?+

Yes. Factors.ai lets you push your highest-intent account lists directly to LinkedIn and Meta as matched audiences, automatically updated as account scores change. So your ads follow your warmest accounts across channels, without anyone manually exporting CSVs or updating audience lists every week.

Ready to turn more of your spend into closed deals?